Bethany Powell James

Bethany Powell James is an accomplished design leader with extensive experience in product experience and design across various sectors. Currently serving as Vice President of Product Experience & Design at T-Mobile since May 2022, Bethany leads a multidisciplinary team to enhance digital customer experiences and define omnichannel strategies. Previously, Bethany held roles such as Chief Design Officer at Thrive, where design strategies were developed for machine learning products, and Senior Product Design Manager at Meta, focusing on monetization platforms. Bethany also played significant roles at National Geographic from 2002 to 2019, advancing digital product and storytelling strategies and managing a transformation to a digitally enabled company. Educational qualifications include a Master of Fine Arts in Graphic Design from Yale University and a Bachelor of Fine Arts in Photography from The Art Institute of Boston at Lesley University, among other studies.