Benjamin Twichell

Benjamin Twichell has a diverse work experience spanning various roles in marketing and growth. Benjamin is currently the Chief Marketing Officer (CMO) at Tabesto since December 2022. Prior to that, Twichell worked as a Marketing & Growth Advisor and later as the Head of Marketing at Kactus.com from November 2019 to December 2021.

Twichell has also worked as a Freelance Growth Marketing Consultant since October 2016, specializing in international demand generation campaigns for startups and scale-ups targeting businesses in the United States and Europe.

Additionally, Twichell served as the Marketing Director and Marketing Advisor at Upflow from October 2020 to November 2021 and November 2021 to November 2022, respectively. Benjamin also worked as a B2B GTM & Growth Strategist at Frichti in October to December 2019.

Earlier in their career, Twichell was the Organic Traffic Strategist & Advisor at Spendesk from July 2019 to November 2019 and a guest lecturer at HEC Paris on the topic of building growth into businesses from October 2018 to September 2019.

Before that, they worked as a Senior Strategist at Inbound Labs (formerly mon.ki inc) from September 2017 to August 2019 and as the Head of Marketing at Mention from November 2015 to November 2016. Twichell also founded The Metropolitan Jolt, a student-run music publication, and served as its CEO and lead press representative from January 2010 to October 2014.

Benjamin Twichell obtained a Bachelor of Arts (BA) degree in Communication Science & Digital Studies from the University of Wisconsin-Madison. Benjamin attended this university from 2011 to 2015. Prior to their university education, Benjamin attended Head Royce from 2007 to 2011, although no specific degree or field of study is mentioned for this period. In addition to their educational achievements, Benjamin obtained an Inbound Certification from HubSpot in January 2014.