Annette Wiedemann

Annette Wiedemann has extensive experience in communications and public relations. Annette currently holds the position of Head of PR & Communications at tado° since June 2023. Prior to this, they worked as a Futures Practitioner/Facilitator at Speculative Futures Munich starting in October 2022.

From July 2020 to June 2022, Annette was an Innovation Communicator and Change Agent at acatech - Deutsche Akademie der Technikwissenschaften. Their responsibilities included developing and implementing communication strategies for the acatech Innovationsforum, promoting public engagement, restructuring communications channels, and project management.

Before joining acatech, Annette worked at Microsoft as a Senior Partner Communications Lead from June 2018 to June 2020. Annette was responsible for devising communication strategies, setting up appropriate communication channels, providing consultation to internal stakeholders, and managing communication projects.

Prior to Microsoft, Annette held various positions at Grayling, starting as an Account Director from January 2016 to April 2017, and later becoming an Associate Director from May 2017 to March 2018. Annette also served as an Account Director at Atomic PR, a Grayling Agency, from February 2010 to December 2015.

Annette's earlier career includes working as a Senior PR Consultant at HWP Communications / A Hill & Knowlton Company from May 2003 to December 2009, and as a PR Consultant at Krug & Petersen from October 2001 to April 2003.

Annette Wiedemann obtained their M.A. in Political Science, American Studies, and History from the University of Tübingen, where they studied from 1994 to 2001. In 1996 to 1997, they also participated in an exchange program at Tufts University. In terms of additional certifications, Annette obtained a certificate in Online-Specialization Futures Thinking from the Institute for the Future in April 2023. Annette also obtained certifications in Urgent Optimism: How to Turn Foresight into Action, Collaborative Foresight: How to Game the Future, Simulation Skills: This is Your Brain on the Future, Forecasting Skills: See the Future Before it Happens, and Ready, Set, Future! Introduction to Futures Thinking, all from the Institute for the Future. These were obtained between September 2022 and April 2023. Annette also obtained a certification in Einführung ins Projektmanagement from LinkedIn in January 2022, and a certification in Kellogg: Modern Marketing from Microsoft - Kellogg in November 2018.