Heidi Collins

Advertising Director at TAG Strategies

Heidi Collins has a diverse work experience spanning various roles and industries. Heidi is currently working as an Advertising Director at TAG Strategies since April 2023. Prior to this, Heidi held the position of Marketing Director at Refresh Extravaganza since June 2018, where they established and managed health and wellness retreats and developed promotional strategies.

Before that, they worked at RedRock Strategies as a Digital Director of Ad Operations from December 2022 to April 2023, and as a Digital Advertising Manager from November 2021 to December 2022. In these roles, they managed advertising portfolios for multiple clients across different platforms, developed comprehensive ad strategies, and optimized campaigns to ensure optimal performance.

Heidi also served as the Marketing Director at Refugee Artisan Initiative from May 2020 to November 2021, where they created and managed social media strategies, drove customer engagement through email marketing, and achieved significant growth in followers and media attention.

In addition, they worked as an Ecommerce Brand Manager at The Stable from June 2018 to March 2020, where they successfully developed business revenue on Amazon for over 50 consumer brands. Heidi also worked as a Data Scientist at Apex Learning from February 2018 to June 2018, managing and editing content within Learning CMS.

Heidi began their career as a Marketing Specialist at Amazon from September 2017 to January 2018, where they managed ad placements and coordinated media purchases for national markets. Heidi also has prior experience at Liberty Mutual Insurance as a Data Analyst Intern, where they initiated a profitable case project and contributed to channel optimization.

In 2015, Heidi participated in the Interactive Marketing Analytics (I-MAX) Program at Marketing EDGE. Overall, they have demonstrated expertise in advertising, marketing, social media management, data analysis, and project management throughout their career.

Heidi Collins obtained a Bachelor's Degree from the University of Virginia from 2012 to 2016. Their degree was in Marketing, Information Technology, Business Analytics, with a minor in History. Additionally, they attended the UVA McIntire School of Commerce from 2014 to 2016, where they received a Bachelor of Commerce (BCom) with a focus on Marketing and Information Technology. In 2015, Heidi studied abroad at DIS - Study Abroad and earned 12 transfer credits in International Business.

Heidi later obtained several certifications to enhance their skills. In March 2019, they received the Amazon Advertising Sponsored Ads Accreditation. In February 2023, they earned the Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, and Meta Certified Digital Marketing Associate certification. The Google certifications were obtained from Google Digital Academy (Skillshop), while the Meta certification was obtained from Meta.

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Timeline

  • Advertising Director

    April, 2023 - present