Darrell Cypress

Darrell Cypress is the current Executive Vice President of Digital Strategy and Analytics at Tahzoo. Prior to this, they served as the Chief Strategy Officer at Astadia Digital from December 2015 to November 2016. Darrell is a thought leader in the global MarTech and AdTech industries, and is known for their work in marketing transformation, including data management platforms (DMPs). Darrell has led numerous marketing system implementations and process redesigns for clients worldwide, supporting functions such as lead capture, retention/loyalty, marketing resource management, campaign automation, and marketing effectiveness. Darrell's experience spans across North and South America, Europe, the Middle East, Africa, and Asia.

Darrell Cypress received their Master of Science from the University of Maryland and their Bachelor of Science from the University of Maryland.

Their manager is Brad Heidemann, CEO. They work with Dara Keo - VP, Technology, Matt Heidemann - VP Client Experience, and Arden Phillips - VP, General Counsel & Chief Compliance Oficer.