louise direito

Louise Direito has a diverse work experience in various companies and roles. louise currently works as the Interim Head of Range Innovation at tails.com. Previously, they served as the Brand Marketing and Innovation at Austin and Kat. Prior to that, Louise held positions at Krispy Kreme UK and IRE, Costa Coffee, KFC UK & Ireland, and Sainsbury's. At Krispy Kreme UK and IRE, they were the Director of Innovation and Insights, where they led a team and played a crucial role in driving e-commerce growth through proposition development and insight mining. At Costa Coffee, Louise served as the Global Senior Food & Beverage Innovation Manager, focusing on food quality and freshness. louise also held roles at KFC UK & Ireland as a Senior Brand and Food Innovation Manager and NPD Manager, where they spearheaded the innovation agenda and developed consumer validated concepts. Earlier in their career, Louise worked at Sainsbury's as a Product Developer and Category Buyer, leveraging market trends and consumer insight to drive sales growth and apply innovation strategies.

Louise Direito's education history includes a Bachelor's degree in German Studies from the University of Warwick, which they obtained from 1994 to 1998. In 2021, they completed the Marketing Week Mini MBA with Mark Ritson program. Additionally, in the same year, they also completed the brandgym Mastering Brand Growth Program.