Viridiana B. V.

Viridiana B. V. is a Senior Manager of User Acquisition for Mexico at Tala, a digital financial services company, since July 2023. Previous experience includes roles as a Performance Marketing manager at Leap Financial, a Growth Manager at Oyster Financial, and GP Avanttia, where user acquisition strategies were emphasized. Viridiana also served as a Marketing and Data Manager at Informa Markets, achieving significant revenue growth through data-driven marketing strategies. Earlier positions included training consultancy at IT Convergence and technical support leadership at Ooyala. A graduate in Computer Science from Universidad de Guadalajara, Viridiana is currently pursuing a Bachelor's degree in Digital Marketing. Certifications include Python Full Stack from Bedu.