David Firth

David Firth currently serves as the Head of Commercial at TalkTalk since July 2019, focusing on driving value for the company and its partners. Prior to this role, David held various positions at TalkTalk, including Senior Commercial Manager and Commercial Performance Manager, where a value-led approach to acquisition was emphasized through collaboration with Finance, Sales, Trading, and Marketing. David's earlier experience includes over a decade at Shop Direct, where responsibilities ranged from Senior Merchandiser for Computing and Leisure and Outdoor categories to earlier roles as Merchandiser and Assistant Merchandiser, overseeing multiple product areas. David's career started at Littlewoods as a Call Centre Advisor. Educational achievements include a Bachelor of Business & Communication from the University of Liverpool and A Levels in History, Economics, and Latin from Merchant Taylors', Crosby.