Anita Watson

Anita Watson has a diverse work experience in marketing and communications. Anita has worked as a Freelance Marketing Consultant and a Communications Lead at Tally Group. Prior to that, they were a Senior Marketing Consultant at Publik Agency and a Digital Experience Contractor at Wild Clean. Anita also has experience as a Community and Content Contractor at Automio and as a Content Marketing Manager at Flux Federation. Earlier in their career, they worked at Flick Electric Co. in various roles including Acting Chief Revenue Officer, Head of Ecommerce, and Marketing and Communications Manager. Anita also has experience as an Online Sales Leader and Online Store Manager at phil&teds. Anita started their career as a Privacy Officer at the New Zealand Ministry of Justice. Throughout their career, Anita has demonstrated expertise in various areas including digital marketing strategy, project management, SEO, SEM, conversion rate optimization, copywriting, email marketing, analytics, and team leadership. Anita has achieved steady sales growth, built customer-centric websites, and managed global teams. Anita is proficient in numerous tools and platforms including Google Analytics, Adwords, Facebook Advertising, Campaign Monitor, and more.

Anita Watson attended Victoria University of Wellington from 2003 to 2007, where they obtained a Bachelor of Commerce (BCom) degree in Marketing and International Business. In 2006-2007, they also attended the University of Leeds, although no specific degree or field of study is provided. In 2012, Anita obtained a Certificate of Digital Marketing from the Marketing Association.