Nida Ali

Nida Ali has a robust background in marketing and product management, currently serving as Manager - Growth & Retention, Marketing, and Manager - Product Management, Campaigns at Tangerine since March 2018. Nida's previous experience includes roles such as Senior Manager - Cash Management at HBL's Transaction & Employee Banking where significant initiatives led to successful launches of innovative payment platforms and enhanced service offerings. Earlier positions at HBL included Senior Manager - Employee Banking, where Nida developed the HBL At Work solution, and Product Manager - Liabilities, focusing on product development and market engagement. Nida began professional training as a Management Trainee at HBL, gaining exposure across various banking segments. Nida holds an MBA in Management Information Systems and Marketing from the Institute of Business Administration and a Bachelor's degree in Computer Science from Karachi University.