Head Of Demand Generation

About Us

We knew there had to be a better way to share knowledge, learn on the job, and get work done faster. So we built it. 

Tango instantly turns what you know into step-by-step guidance—no videos, meetings, or screen shares required. 

With Guidance, you can:

⚡ Turn automatically captured how-to guides into on-screen, interactive walkthroughs

✅ Give step-by-step guidance asynchronously, with built-in context and curated insights

🎉 Minimize interruptions so you—and everyone around you—can stay in flow and get sh*t done

As a product-led series A startup, Tango powers processes for 500,000+ team members at companies like IBM, Salesforce, Netflix, Nike, and Verizon. We’re backed by leading venture capital firms, including Tiger Global, Slack Fund, Salesforce Ventures, Atlassian Ventures, Wing VC, General Catalyst, and GSV Ventures. And we’re growing fast.

We’re building a future of work where processes are easier to document and faster to follow. Where teams can give and get the right answers, in the right place, at the right time. Where to-do lists are easier to tackle—making space for the work that matters most.

Come build with us.

Reporting to the Co-founder COO/CMO, the Head of Demand Generation will be a critical part of our GTM team and our growth efforts, owning the demand generation program within marketing and working closely with Sales, Ops, and Product. This role balances strategic leadership and hands-on execution, making it an excellent opportunity for a data-driven, results-oriented marketer.

Growth at Tango today is fueled by a product-led motion, word of mouth, content marketing, and social programs. Increasingly, growth in the future will be fueled by an ability to reach leaders in IT, Operations, and L&D through "traditional" channels including: field marketing, paid acquisition through LinkedIn and Google ads, webinars, outbound, account-based marketing campaigns, and partner marketing.

Essential Requirements

• Minimum 5 years’ experience in B2B demand-gen and lead-gen, with a history of meeting lead and opportunity commitments and owning a revenue number
• Successful relevant experience working in early-stage SaaS environments (Seed or Series A)
• Able to hit the ground running, with a strong understanding of B2B sales cycles for mid-market and enterprise SaaS ($30k – 150k ACV) and Account-based marketing
• Excellent written and verbal communication skills, strong technology and analytics skills, including comfort with A/B testing
• A motivated self-starter who thrives in high performance, hands-on and fast-moving team environments.
• A "player-coach" mindset with a capacity to both initiate and run programs initially but also coach others and scale the function over time

Desirable

• Familiarity with HubSpot
• Track record marketing into IT, Ops, and/or L&D buyers
• Experience scaling Demand Gen programs within PLG companies
• An early career in Sales

This role will include competitive pay with a target compensation range of $170-$220k in addition to equity.

Why join Tango?

We believe teams that support and challenge each other are destined to win. That’s why we provide a competitive suite of benefits to support your personal and professional growth journey—and have some fun along the way.

Tango Benefits

• Full Medical/Dental/Vision coverage with 100% employer contribution, FSA, and an HSA for qualified plans
• 4 free therapy sessions annually through Spring Health
• Competitive compensation and annual equity refresh program
• 401(k) plan
• Work from anywhere in the US, with UberEats and Deskpass stipends—on us!
• Generous annual stipend for Learning & Development
• Health and Wellness stipend
• Unlimited PTO, 10 holidays, 4 personal volunteer days, 4 mental health days, and birthdays off
• Paid parental leave
• Subsidized National Parks Annual Pass
• Subsidized Roller Skates (yes, seriously)

Our Core Values

• ▶️ Take Action – Avoid indecision and move past points of uncertainty. Value speed and fail forward.

• 🚀 Aim High – Set uncomfortably ambitious goals. Reject mediocrity and take calculated risks.

• 👐 Seek Diversity – Invite unique perspectives. Create a safe space to challenge the status quo.

• 🌱 Leave It Better – Be an owner, not a renter. Cultivate a growth mindset.

• ✨ Customer Love – Champion the needs of the end user. Deliver magical experiences.

• 🏆 Team First – Winning as a team beats winning alone. Lift up others.

Learn more about how we evaluate these values in our interview process.