Sobia B.

Sobia B. is a seasoned professional in consumer insights and analytics, currently serving as the Director of Enterprise Insights & Analytics at Target since October 2023. Prior experience includes roles at Mondelēz International as the Global Head of Innovation & Design Insights, where Sobia led a global team to drive innovation success and strategic growth in both developed and emerging markets. Sobia also held positions as Functional Head at The Kraft Heinz Company, managing consumer insights for snacks and desserts, and as a senior manager leading the turnaround of the Planters brand. Additional experience includes insights roles at Conagra Brands, JCPenney, and various positions at Unilever and Procter & Gamble, accumulating a breadth of expertise across multiple food and beverage brands. Sobia holds a BBA in Strategic Marketing from the Asian Management Institute.