Aditya K. is an experienced marketing professional specializing in performance marketing, currently serving as Manager - Performance Marketing at Tata CLiQ since October 2021, focusing on scaling revenue and enhancing business metrics. Previously, Aditya held the role of Performance Marketing Manager at OYO for a brief period, managing online performance and brand marketing across India and Southeast Asia. Aditya's expertise includes new user acquisition and digital ad optimization, demonstrated during tenure as Assistant Manager - Performance Marketing at 1mg and as Sr. Account Manager at Zirca Digital Solutions. Aditya started the career as a Search Analyst at Solutions-DIGITAS and accumulated significant experience in online paid advertising across various sectors. Aditya holds an MBA in Finance from Guru Gobind Singh Indraprastha University and a BCA in Computers from Ideal Institute of Management & Technology.
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Tata CLiQ
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Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 4,100 + brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands. Tata CLiQ was built on the following cultural Pillars Customer and Data Obsession We exist to bring back magic and joy in shopping. For us, every customer is equal. We obsess about every failed promise, learn from it and fix the root cause. Fast and Frugal We are out there to find an alternate way of doing e-commerce. We will experiment a lot, dare to fail frequently, fail fast and fail frugal. Occasionally we will discover exciting new routes driven by these frequent and frugal experiments. Benchmark and Better the Best Build a culture where there is an aversion for a "check the box "attitude. There is a learning and continuous improvement, both for people and processes. Fun and Fulfilment Our non-negotiable focus on #uncomfortabletransparency ensures we do not build any buffers while goals are set. Our goals will be ambitious, demand significant stretch and will be achievable only with meticulous planning. Meritocratic and Caring In building this high-performance culture, we will be respectful, empathetic, and caring about the well-being of our teams. Neither brilliant jerks nor affable underperformers are welcome