Atoshi Chakraborty

Senior Director, Marketing - Acquisition, Performance Marketing, CRM at Tata Digital

Atoshi Chakraborty has an extensive background in marketing, with experience at Tata Digital, Nykaa, and Google. At Nykaa, Atoshi manages various performance marketing channels including SEM, SEO, App Marketing, Display Marketing, and Automated Email/SMS Marketing. At Google, Atoshi worked as a Digital Marketing Specialist, handling portfolio management, revenue forecasting, media plans, and optimization of ad campaigns for top brands across different markets. Atoshi has also worked as a Teaching Trainee at The Armenian School and had an internship at Lowe Lintas and Partners, where they worked on creating offline ad campaigns and commercial songs. Atoshi holds a Bachelor's degree in Communicative English, Journalism & Advertising, and Film Studies from Loreto College.

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Timeline

  • Senior Director, Marketing - Acquisition, Performance Marketing, CRM

    October, 2022 - present