Karim A.

Karim A. has a strong background in marketing and e-commerce. Karim started their career in 2005 as a Finance Intern at Kuwait National Petroleum Company before moving on to various roles at different companies. From 2009 to 2010, they served as an Events and Activities Coordinator at American University of Kuwait, where they organized on-campus and off-campus events. In 2010, they returned to Kuwait National Petroleum Company as a Finance Intern, gaining experience in different finance departments. In 2013, they completed a Digital Marketing Executive Internship at Hyve Group plc, where they focused on implementing digital marketing strategies and measuring campaign performance. From 2014 to 2016, they worked at Nestlé as an E-commerce Channel Lead & Sales Support Executive, responsible for driving revenue through increased sales and developing e-commerce strategies. Karim'smost recent position is Director of Marketing at Tawseel eCommerce Group, where they oversee brand management, e-commerce, and digital marketing strategy execution across nine countries. Karim has also established and led three divisions and led marketing plans for multiple e-commerce platforms.

Karim A. pursued their education with a Bachelor of Arts (B.A.) degree in Accounting from The American University in Cairo, from the year 2004 to 2008. Following this, they attended the American University of Kuwait (AUK) from 2008 to 2010, where they obtained a Bachelor of Business Administration (B.B.A.) degree in Accounting and Marketing. In 2012 and 2013, Karim A. furthered their studies at the University of Southampton, obtaining a Master of Science (MSc) degree in Digital Marketing.