Samia Berbiche

Samia Berbiche is a UX Designer with extensive experience in digital communications and design, currently serving as a volunteer at Hexagon UX in Paris and concurrently working at TBWA Paris. Previously, Samia held roles as a UX/UI Designer at Hitch, where the focus was on improving user experience for a SaaS startup utilizing AI, and at BNP Paribas, designing visually compelling web applications within an Agile/Scrum framework. An academic background includes degrees in UX Design, MBA in Strategic Planning with a focus on Digital Strategies, and a Master's in Strategy and Management of Communications, complementing a foundation in Information and Communications. Key contributions include developing user-friendly solutions, conducting user research, and enhancing intranet communications at various organizations.