Anita Caras

Anita Caras has an extensive work experience in the field of research, insights, and analytics, with a focus on driving revenue and delivering consumer insights. Anita has held notable positions in various companies, starting with their current role as the International Vice President of Insights and Measurement at Teads. Prior to that, they founded and served as the Director of Research, Insights & Analytics at Caras Consulting.

Anita also has a strong background in the digital advertising industry, having worked at Yahoo as the Global Insights & Measurement Director and Global Co-Chair for WIN (Women's Inclusion Network). Anita'sresponsibilities at Yahoo included leading a team to provide data-driven insights and campaign measurement to support global sales efforts.

Before Yahoo, Anita had key roles at Verizon Media, Oath, AOL, Microsoft, Viacom, and Zenith. These roles involved leading research teams, driving international sales revenue, and managing large budgets. Anita also played an active role in promoting diversity and inclusion, leading women's employee resource groups and launching chapters in multiple countries.

Overall, Anita Caras has a proven track record of leveraging data and insights to drive business growth and brand equity in the digital advertising industry.

Anita Caras holds a BA Honours degree in Media Studies from the University of Bedfordshire. Anita has also obtained certifications in Teads Ad Manager Fundamentals and Taking Charge of Your Career from Teads Academy and LinkedIn, respectively. The specific months of obtaining the certifications are not provided.