Laura Hinrichsen

Laura Hinrichsen has a strong background in advertising, with over 20 years of experience in media-related roles. Laura currently holds the position of Vice President, Advertising at Allegiance Group, starting in October 2022. Prior to their current role, they served as the Director of Display and Social at Assembly Global from December 2021 to October 2022. From October 2018 to December 2021, they worked as the Media Director at Nelson Schmidt, Inc. Laura also held the position of Media Director at STIR Advertising & Integrated Messaging from September 2017 to October 2018. Before that, they worked for a period of two years as an Associate Media Director at Stephan & Brady from August 2015 to September 2017. Laura also gained experience as an Associate Media Director at Jacobson Rost from July 2014 to August 2015. Prior to that, they worked at Clear Channel Outdoor as the Division Marketing Manager from May 2011 to July 2014. Laura began their career at Cramer Krasselt, where they held various roles such as Associate Media Director, Media Supervisor, Senior Planner/Buyer, Planner/Buyer, and APB, from April 2000 to May 2011.

Laura Hinrichsen completed their Bachelor's degree in Advertising with a minor in Marketing from Marquette University, where they studied from 1996 to 2000. In addition to their formal education, they have obtained several certifications in various fields. In February 2021, they completed the "California Consumer Privacy Act (CCPA) Essential Training," "Difficult Conversations: Talking about Race at Work," and "Unconscious Bias" certifications from LinkedIn. Laura also completed the "Discover the Next Generation of Google Analytics" certification from the Google Digital Academy (Skillshop) in January 2021. Furthermore, they obtained the "Google Ads Display Certification," "Google Ads Search Certification," and "Google Analytics Individual Qualification" certifications from the Google Digital Academy (Skillshop) in January 2023. Laura also holds certifications in sales software, marketing software, and platform consulting from the HubSpot Academy, which they obtained in February 2021.