Omar Santiago Medina

Omar Santiago Medina serves as CEO and Co-Founder of Rentéalo and President and Founder of Plusmedia, with additional roles as an Advisor at Fotec and a Professor at ITESM, teaching Marketing, Ecommerce, and Strategy at both undergraduate and postgraduate levels. With a strong background in media and marketing, Omar has held leadership positions including Managing Director at WPP and VP Media & Connections at Crossmedia, as well as establishing the Online Advertising Sales Portfolio at The Walt Disney Company. Omar's active involvement in the industry includes leadership roles at Asociación de Internet MX and IAB México, focusing on digital transformation and educational initiatives. Educational qualifications include a Global Master in Business Administration from Thunderbird School of Global Management and a Bachelor's in Computer Systems for Management from Tecnológico de Monterrey.