Luisa Fernanda Martinez

Luisa Fernanda Martinez has over 14 years of experience in the media industry. Luisa Fernanda currently works as the Director of Multiplatform Research at TelevisaUnivision, where they are responsible for driving data-driven media strategies across various channels. Prior to this, they worked at Univision Communications Inc. for six years, holding positions such as Senior Research Manager and Research Manager, where they provided insights and recommendations to increase ratings. Before that, they were the Audience & Measurement Solutions Supervisor at Starcom MediaVest Group, where they executed media planning and led a research team. Luisa Fernanda began their career at Telemundo Media, where they held various roles, including Senior Research Analyst and Marketing Coordinator. Luisa Fernanda Martinez's expertise lies in research, strategy development, and providing actionable insights to drive successful campaigns.

Luisa Fernanda Martinez obtained their Masters in Business Administration from Nova Southeastern University from 2009 to 2010. Prior to that, they completed their Bachelors in International Business/Business Administration from Florida International University from 2005 to 2007. Luisa Fernanda also obtained additional certifications, including a Business Analytics Certificate Program from Florida International University and Foundations of Digital Marketing from the University of Miami in 2021.