Evita Karfi

Evita Karfi is an accomplished brand manager with extensive experience in branding and strategic planning. Currently, Evita serves as Brand Manager at TF1 le Groupe since June 2019. Previous roles include Branding Consultant at Agence Babel, where responsibilities encompassed branding for Paris La Défense Arena and leading the rebranding of Icade, along with design consultancy for multiple high-profile accounts. At Carré Noir, Evita was a Senior Consultant managing international accounts such as Nestlé and Pernod Ricard, overseeing significant rebranding projects, including Nestlé's Infant Nutrition lines. Earlier, Evita contributed to strategic planning and client services at Landor Associates and co-founded Marketing For Change, a non-profit aimed at empowering underprivileged communities. Evita holds a Master of Science in Marketing and Creativity from ESCP Business School and a BSc in Economics from Royal Holloway, University of London.