Cheri Hoffer

Cheri Hoffer has a diverse work experience in the beverage industry, with a focus on sales roles. Cheri currently holds the position of President US Sales at Tequila Casa Dragones since January 2023. Prior to this, they served as Vice President US Sales from 2021 to 2022 and Vice President Sales, West from 2017 to 2021 at the same company. Cheri also held the position of Vice President Chains from April 2017 to January 2021.

Before joining Tequila Casa Dragones, Cheri worked at The Patron Spirits Company from 2012 to 2017 as a National Accounts Manager - Off Premise. Prior to this, they were employed at Ste. Michelle Wine Estates from 2004 to 2012, where they held the role of Regional Director of Chains. Cheri also worked at Parducci Wine Estates from 1996 to 2004 as a National Sales Manager, and at Chateau St. Jean Winery from August 1995 to March 1996 as a Division Manager. Their earlier experience includes working as the Southwest Region Manager at Franciscan Wine Merchants from March 1994 to August 1995.

Cheri Hoffer holds a B of A degree with a specialization in Finance, General, which they obtained from San Diego State University. No specific start or end years for their education are provided.