A results-oriented digital marketer with a strong focus on driving performance and achieving business goals through search engine optimization (SEO) and search engine marketing (SEM) strategies. When working with clients, she has a strong focus on achieving business goals, bringing ten years of experience in the digital marketing field. She specializes in developing comprehensive SEO strategies, leveraging both organic and paid marketing channels such as social media and programmatic advertising. Her goal when working with clients is to leverage her expertise in digital marketing and SEO to help businesses achieve their online visibility and revenue objectives
She excels at developing strategic roadmaps that involve leveraging data-driven insights to identify opportunities and make informed decisions to continuously optimize websites and campaigns, working closely with other SEO Leads, Directors, and Analysts, providing mentorship and training to her teams. Some SEO tactics on roadmaps include: conducting in-depth keyword research, optimizing website architecture and content, and implementing technical SEO best practices, using a variety of digital marketing tools.
She thrives in collaborative environments, working closely with cross-functional teams including content-focused marketers, media planners, UX teams, and developers to align strategies and drive measurable results.
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