Cristina Daroca

Cristina Daroca has a diverse work experience spanning over a decade. Cristina is currently working at Riverbed Technology as the Senior Director of Global Demand & Americas Marketing. Prior to this position, Cristina held the role of Director of Global Demand Generation at Aternity, which merged with Riverbed. In 2021, they joined Peak Community as a member.

Before their current roles, Cristina worked at DataRobot as a Senior Manager, Global Marketing Programs, where they led corporate marketing campaigns and developed and executed an account-based marketing (ABM) program. Cristina also worked as a Senior Manager, Growth Marketing at Mighty AI, where they led growth marketing and demand generation initiatives. At LevelUp, they served as the Senior Manager of Demand Generation and was responsible for B2B marketing, demand generation, and corporate communications.

Prior to these experiences, Cristina held the position of Manager, Demand Generation and Marketing Campaigns at EnerNOC. Cristina developed annual marketing campaign strategies and executed various marketing campaigns and programs. Cristina also worked as the Strategic Development Manager at EvoEnergy, where they led the development of marketing strategies and executed new client marketing campaigns. Additionally, Cristina gained early work experience as a Consultant- Summer Internship at Air Products and Chemicals.

Cristina Daroca has completed an MBA - Master of Business Administration degree from IESE Business School. Prior to that, they earned a BSc in Environmental Sciences from Universitat Autònoma de Barcelona. In addition to their formal education, they also hold certifications in DataRobot Essentials - Automated Machine Learning from DataRobot and Google Analytics Individual Qualification. Cristina has also obtained certifications in Inbound and Sales Enablement from HubSpot Academy. The specific months and years for some of these certifications are not provided.