Catalina González García

Catalina González García is an experienced marketing professional with a strong background in brand creation, development, and positioning. Currently serving as Directora de Mercadeo y Planeación at TERRANUM since January 2015, Catalina previously held roles including Directora de Mercadeo and Coordinadora de mercadeo in the same company. Prior to that, Catalina worked at Banco de Bogotá as an Analista investigación al consumidor, where insights into market trends and consumer behavior were generated to support strategic decisions. Earlier career experience includes positions as an Analista de proyectos at Metis Group and Coordinadora Calidad at Clinica Oftalmologica Cabecera, where responsibilities included quality management system implementation. Catalina holds an Especialista en Mercadeo Estratégico from CESA and a degree in Administradora de empresas from Universidad Autónoma de Bucaramanga.