Michele Gassi

Michele Gassi is an experienced communications professional with a robust background in corporate communications, public relations, and crisis management. Currently serving as a Senior Corporate Communications Manager at Tetra Pak since March 2017, Michele is responsible for comprehensive communication strategies that enhance the company's reputation through media relations, social media, digital channels, and sustainability campaigns. Prior roles include managing corporate communications for Awake PR, Saraiva, Microsoft, EY, and various other organizations, where Michele developed and executed influential PR plans, built media relationships, and orchestrated communication strategies for major events like the Rio 2016 Olympics. Michele holds an MBA in Business Management from Ibmec and specialized degrees in Strategic Communication Management and Journalism from renowned institutions.