Alexandra Smith

Alexandra Smith is a seasoned media professional with extensive experience in audience engagement and strategic growth. Currently serving as Chief Strategy Officer at The 19th since January 2021, Alexandra leads strategic planning and oversees the audience team to enhance reach, engagement, and conversion across platforms. Previously, as Growth Director at WhereBy.Us, Alexandra successfully increased direct reader revenue by five times and quadrupled newsletter subscriptions in the first year. Alexandra also has a background as Audience Engagement Editor at Fort Collins Coloradoan, where a focus on audience data led to a significant increase in engagement metrics, and as Senior Online News Producer at Asbury Park Press, where expertise was shared in audience development strategies. Alexandra holds a BA in Journalism & Media Studies from Rutgers University, alongside various fellowships, including the Sulzberger Executive Leadership Fellowship from Columbia University and the Knight Visiting Nieman Fellowship from Harvard University.