The AA
Michelle Halliday (nee Abram) is an accomplished Senior Product Owner at The AA, a position held since May 2025. Previously, Michelle served as Lead Product Owner at Direct Line Group from September 2020 to May 2025, following a role as Digital Product Owner at ASOS.com from December 2019 to September 2020. Prior experience includes digital product ownership at BT Group from April 2018 to December 2019 and Direct Line Group from January 2015 to April 2018, where Michelle also held the role of Digital Risk and Portfolio Manager.
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