Franco Michel Lizarazu

Franco Michel Lizarazu is an experienced professional with a strong background in administrative support, sales, and digital marketing, currently serving as an Administrative Assistant at The Alliance Group since October 2021. In addition to this role, Franco has held positions as a Gestion Comercial and Community Manager at IBNORCA, Ejecutivo de Ventas Corporativas e Institucionales at AIDISA Bolivia, and Business Sales Executive at Cervecería Boliviana Nacional S.A. with AB InBev. Franco's expertise extends to digital account management, having designed and executed social media strategies for various companies during tenure as Jefe de Cuentas Digitales at ANALYTIKA SOFT. Educational qualifications include a Licentiate degree in Business Administration from Universidad Católica Boliviana, various diplomas in Human Resources and social media strategies, and additional training in market analysis.