The Artisanal Spirits Company
Michael Mckellar is an experienced professional in the fields of technology, data, and interactive design, currently serving as the Head of Technology and Data at The Artisanal Spirits Company since April 2024. Mckellar has a diverse background as a freelance Interactive Designer & Creator since July 2014, specializing in mixed reality experiences and creative computing. Previously, Mckellar held key roles such as Head of Technology at MARSHMALLOW LASER FEAST, Technical Lead at Programming for People, and Assistant Professor at The University of Texas at Austin, focusing on interactive design education. Mckellar's academic credentials include a Master's degree in Understanding User Experience in Immersive Projected Environments and a Bachelor's degree in Interactive Media Design, both from Edinburgh Napier University.
This person is not in any teams
This person is not in any offices
The Artisanal Spirits Company
The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky. Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members. SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care. Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies. With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe. ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.