TAG - The Aspen Group
Ishita Ahmed currently serves as Vice President of CRM at TAG - The Aspen Group since January 2025. Prior to this, Ishita held the position of Vice President, Head of Customer Strategy at Party City from June 2024 to January 2025, focusing on transforming the organization toward a customer-focused strategy. Ishita's extensive experience includes leadership roles at Lowe's Companies, Inc., Taco Bell, Nordstrom, The Home Depot, DIRECTV, Sears, Ulta, and Ace Hardware, demonstrating expertise in customer relationship management, personalization, and marketing strategy. Academic credentials include a Bachelor of Arts in Advertising from Michigan State University.
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