Keary Phillips

Keary Phillips, CAAP, currently serves as CMO and Head of Marketing for WellNow Urgent Care at TAG - The Aspen Group, where responsibilities include evolving brand architecture and positioning to enhance media and marketing performance. Previously, Keary was the Principal at KPI Marketing Consulting, offering fractional CMO and marketing consulting services focused on revenue growth. Additional experience includes roles such as Head of Digital Marketing & Experience at Fidelity Life Association & eFinancial, where a comprehensive digital strategy was developed, and Sr. Director of Digital Marketing & Creative Services at CNO Financial Group, leading digital strategies across multiple brands. Early career highlights include positions at Allstate, Discover Financial Services, and Miller Brewing Company, emphasizing digital marketing transformation and lead generation. Keary holds a Bachelor's degree in English Language and Literature from the University of Minnesota.