Matt Balshaw

Matt Balshaw is an experienced eCommerce and marketing professional with a strong track record in driving growth for various brands. Currently serving as the Ecommerce Manager at The Asprey Group since March 2023, Matt has been instrumental in expanding multiple e-commerce CPG brands and a direct-to-consumer health and wellness brand. Previously, as Director of Ecommerce at Warrior12 & American Strong, Matt enhanced conversion rates and oversaw digital operations for two high-revenue Shopify Plus sites. As the owner of WestSocks, Matt successfully built the business from a small operation to a prominent seller before its sale. Additionally, Matt has held leadership roles in marketing for companies like J.W. Hulme and Bellagala, and co-founded Marketers’ Community, fostering professional growth among marketers. Matt holds a Bachelor of Arts degree in Business Management from the University of Jamestown.