Kate Lillian Muir

Kate Lillian Muir is a seasoned professional in strategic communications and brand management, currently serving as the Founder of Lillian Muir since March 2024 and as the International Strategic Relations and Communications Director for Athens Biennale since June 2020. With a notable tenure as a Ballet Ambassador Member for The Australian Ballet and previously as the Public Relations and Communications Manager for the same organization, Kate has demonstrated a strong ability to innovate and drive media engagement, achieving record-breaking sales through collaborative approaches. Kate founded a good plan group, focusing on strategic planning and brand awareness for various cultural institutions and businesses. Previous experience includes roles as Brand Communications Manager for Ermenegildo Zegna Group and Fashion and Brand Communications Manager for Woolmark. Kate holds a Bachelor of Communications from Western Sydney University, a Master of Marketing from RMIT University, and is a GEMBA candidate at SDA Bocconi.