Giselle-Marie Roig

Giselle leads the PR team focused on food, beverage, and hospitality clients. She has 14 years of experience helping brands tell their story, including Sweetgreen, Uncle Nearest Premium Whiskey, &pizza, and Imperfect Foods, generating billions of earned media impressions. Additionally, she has overseen press for over $150 million in hotel renovations and launches for hospitality brands within the Marriott family. Prior to joining The Brand Guild, Giselle created and managed press campaigns for New York Times bestselling authors at some of the world’s top publishing houses.