Bob Hetherington

Public Relations Director at The Brand Squad

Bob knows his business. Which is why he also knows his PR. Plus he’s got an MBA. Because he’s been on both sides of the desk. A former business editor and print journalist who has contributed to The New York Times and USA Today, Bob knows how to get the attention of editors, and get the client’s story told.

He also is highly sought after for his prowess in conducting professional media relations seminars. And Bob is generous in helping civic organizations with public relations strategy, planning, and execution.

Strategy is second nature to Bob. Considering his hobbies are white-water rafting and snow skiing, that’s a good thing. He’ll get you where you want to go—along with his canine sidekick, Hershey, Protector of Reputations.


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