Bridget Brennan

Bridget Brennan is a seasoned expert in consumer marketing and women's buying behavior, serving as the CEO and Founder of Female Factor since 2006, a consulting firm dedicated to studying women consumers. Brennan has authored acclaimed books, including "Winning Her Business," nominated for Porchlight Business Book of the Year, and the widely recognized "Why Bridget Buys," cited as essential reading by industry publications. Additionally, Brennan actively participates on advisory boards, including the Chicago Bears and previously the Minnesota Vikings. With a background as Managing Director at Zeno and experience as a public relations manager at PrimeCo, Brennan also contributes to Forbes, providing insights on engaging women consumers. Brennan holds a Bachelor of Arts in Journalism from Texas A&M University and is a highly sought-after keynote speaker on marketing and customer experience.