Natalie Cantell

Executive Director, Who What Wear Brand Studio at Clique Brands

Natalie Cantell began their career in 2010 as a Fashion Assistant and Contributor for RUSSH Magazine, where they covered Fashion Week and wrote a trend report for the Dec 10/Jan 11 issue. Natalie then worked as a Fashion Consultant for Maxted Thomas PR and as a Director of Special Projects for PROCESS Studios (NZ). In 2012, they became a WITCHERY Contributor & Brand Ambassador for the 'W Edit' Style Collective at Country Road Group, where they were responsible for creative and fashion direction for seasonal campaign assets. In 2013, Natalie became a Television Presenter for FashionOne, hosting the network's coverage of NZFW and producing exclusive content. In 2015, they were a Contributor for vogue.com.au. In 2016, Natalie was the Head of the Australian Initiative for Junk Free June, leading the charity's expansion into Australia and raising over half a million dollars for the Australian Cancer Council & New Zealand Cancer Society. Since 2017, Natalie has been with Clique Brands, first as Director, Branded Content, then as Senior Director, Branded Content, and currently as Executive Director, Who What Wear Brand Studio. In this role, Natalie leads a team of editors in the ideation and execution of world-class content for top global fashion, beauty, luxury, and lifestyle brands.

Natalie Cantell attended Auckland University of Technology from 2004 to 2009, where they earned their Bachelor's degree in Communication Studies. In July 2020, they obtained two certifications from LinkedIn in Diversity, Inclusion, and Belonging and Unconscious Bias.

Links

Previous companies

Vogue logo

Timeline

  • Executive Director, Who What Wear Brand Studio

    January, 2022 - present

  • Senior Director, Branded Content

    August, 2019

  • Director, Branded Content

    January, 2019

  • Fashion Director

    January, 2017