Alison Engelsman

Alison Engelsman is an experienced marketing professional currently serving as the Global Team Lead for Audience & Addressable Media Solutions at The Coca-Cola Company since May 2021. In this role, Alison drives marketing transformation by integrating data and new MADtech to enhance consumer experiences and promote effective measurement approaches. Previously, Alison held significant positions at Mindshare, including Sr. Partner and Managing Director for Customer Strategy and Analytics, where a strategic focus on client relationships and an agile approach to media and data strategies were pivotal. Alison's career spans various roles at Basis Technologies and Shaker Recruitment Marketing, emphasizing strategic insights, digital media, and innovative advertising solutions. Alison holds a Bachelor's degree in English Literature and Communications from Elmhurst University.