Alvaro Hernandez Calzada

Alvaro Hernandez Calzada serves as the Global Shopper Analytics Director at The Coca-Cola Company, a position held since 2002, where expertise in commercial and customer insights has been applied to integrate market trends and human insights with brand and commercial strategy. Previous roles at The Coca-Cola Company include Commercial Insights Senior Manager for Coca-Cola Western Europe and Commercial & Shopper Insights Manager, focusing on optimizing the shopping process and enhancing POS strategies. Prior experience includes work as a Continuous Research Manager and Consumer Insights Senior Analyst at The Coca-Cola Company, and positions at ZenithOptimedia Group and Saatchi & Saatchi as Research & Planning Information Systems Manager and Senior Media Planner, respectively. Alvaro holds a Bachelor in Information Sciences from Universidad Complutense de Madrid and a Master's in Media Planning from ESIC Business & Marketing School.