Bonga Xotongo

Bonga Xotongo is an experienced marketing and sales professional with a strong background in channel management. Currently serving as Channel Director at The Coca-Cola Company since August 2022, Bonga leads the commercial strategy for wholesale and traditional channels. Prior to this role, Bonga worked at Nestlé South Africa as Director of Channel Execution and Commercial Development Manager, focusing on long-range business strategy. Experience at HEINEKEN as Commercial Planning & Activations Manager involved aligning trade marketing activities with sales strategies. Bonga began a career at South African Breweries with various roles from Sales Manager to Account Manager, emphasizing strategic business planning and customer relationship development. Educational qualifications include a Management Development Program and a Diploma in Advertising Management from IIE Varsity College.