Charece Williams Gee

Charece Williams is a seasoned marketing professional with extensive experience in sports and entertainment. Charece founded Inside the Huddle, a strategic marketing firm, in 2010, and currently serves as its Chief Strategist. As Vice President for North America Sports, Entertainment, Influencer Marketing, and Partnerships at The Coca-Cola Company, Charece leads strategic planning and manages key national marketing assets. Additional leadership roles include Board Director at Pajama Program and the UCF DeVos Sport Business Management program, and former Senior Director at Under Armour and Brand Director at PepsiCo, where Charece successfully executed major sports marketing initiatives. Charece's expertise spans partnerships, consumer engagement, and strategic planning, underscored by a strong educational background with degrees in Business Management and an MBA in Sports Business Management.