Florencia Ciani is an experienced media and communication professional with a strong background in strategic planning and media management. Currently serving as Manager Media Planning for the South Cone region at The Coca-Cola Company since June 2021, Florencia develops connection plans and coordinates media buying. Prior to this role, Florencia worked at Movistar Argentina, where responsibilities included leading the media team as Media Manager and formulating digital communication strategies. Previous positions include Media Analyst at Movistar and roles at Telefónica España, Starcom MediaVest Group, and Mediacom. Florencia holds a degree in Advertising and Strategic Communication from Universidad de Ciencias Empresariales y Sociales, along with a technical diploma in Advertising and Communication Strategy and a certificate in English as a Foreign Language.
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