Litha Tsikila

Litha Tsikila is a seasoned professional in the field of marketing data measurement and research, currently serving as a Senior Manager at The Coca-Cola Company since November 2021, where responsibilities include diagnostic and protocol management, alongside the development of large-scale consumer tracking studies. Prior experience includes roles at Kantar and Kantar TNS, where Litha managed research projects and built client relationships while contributing to team development. Additional roles span business development and research execution across various methodologies, showcasing expertise from a Junior Research Executive at TNS SA to a Business Development Manager at WhyFive. Litha holds a Bachelor of Commerce in Economics and Statistics from the University of Cape Town and a Postgraduate Diploma in Management from the University of the Witwatersrand.