Nwabisa Mda

Nwabisa Mda currently serves as the Creative Strategy Senior Manager at The Coca-Cola Company, leading the expansion into the Alcohol category and overseeing creative strategy and consumer content production for Emerging Categories in Africa. Prior to this role, Nwabisa held positions as Integrated Marketing Communications Manager at Coca-Cola, where strategic planning for consumer engagement was a primary focus, and as an Integrated Marketing Strategist at J. Walter Thompson Worldwide (now Wunderman Thompson), where responsibilities included developing various marketing strategies. Nwabisa is also a co-founder of Pap Culture, an entertainment hub dedicated to authentic storytelling of African youth culture. Earlier career experiences include roles at Stretch Experiential Marketing, Associated Media Publishing, and UCT Radio, along with academic credentials that include a Postgraduate Diploma in Management, Marketing from the University of Cape Town and a Bachelor's Degree in Media & Writing and Sociology.