Sinoxolo Mpofu

Sinoxolo Mpofu is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Marketing Director for the Premium & Emerging Category at The Coca-Cola Company since April 2023, Sinoxolo previously held senior marketing management roles at Procter & Gamble, where the focus was on the Vicks and Slow-Mag brands. Prior experience includes positions at AkzoNobel and Plascon, managing mid-tier and Africa-focused brand portfolios. Sinoxolo began a career in the industry with Masscash Holdings and completed a graduate trainee program at Massmart. Academic qualifications include a B.Phil honors in Strategic Marketing Management and additional studies in Retail Management and Strategic Marketing Management at various institutions.