The Craftory
Urban legend has it, the first word Elio spoke as an infant was “brand”.Though in fairness, it sounds remarkably similar to “mamma” in his native Italian.
Elio is a brand revolutionary through and through. He played a central part in growing Reckitt-Benckiser from sleepy German lap-dog to growling $40bn global brand challenger wolfdog. He has worked across 25 product categories, which his mum duly notes is more than he has fingers and toes. Elio leads the Craftory.
This person is not in any offices
The Craftory
1 followers
The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.