Kent Lam

Associate Director Growth Marketing (media / CRO Focus) at designory

Kent Lam has a diverse range of work experience in various digital marketing roles. Kent most recently worked at designory as the Associate Director of Growth Marketing, where they led a team in optimizing consumer touchpoints and developing acquisition strategies. Prior to that, they served as a Paid Media Manager at Rauxa, managing campaigns for clients across different channels. Kent also worked at The Designory as a Social Video Marketing Strategist, focusing on customer-centric video strategies. Kent has experience in audience development coordination at Jukin Media and SEO strategy at Prove. Kent started their career as an Email Marketing Coordinator at Werner Publishing, where they implemented email campaigns and managed ad space.

Kent Lam attended La Canada High School from 2000 to 2004. Kent then went on to California State University of Northridge, where they earned a Bachelor of Science (B.S.) degree in Business, Management, Marketing, and Related Support Services from 2004 to 2009. In addition to their formal education, Kent has obtained certifications in various online marketing platforms, including Adwords from Google, Facebook Blueprint, Video Adwords Certification from Google, Web Design Certification from California State University, Dominguez Hills, YouTube Audience Development Certification, and YouTube Brand Partnership Certification.

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Timeline

  • Associate Director Growth Marketing (media / CRO Focus)

    April, 2022 - present

  • Social Video Marketing Strategist

    March, 2016