Sara Muzzammil is an experienced marketing professional with a diverse background in digital strategy, PR, and social media management. Currently serving as an Account Director - Overseas at The Digital Factory since June 2015, Sara has held various roles including Head of Strategy and Digital Strategist. Previous positions include Digital Marketing Specialist at PetMyPal, Digital PR Consultant at Twittistaan, and freelancer on Upwork. With a strong foundation in social media and PR strategy from roles at Creative Chaos and Percept Gulf, Sara has worked with notable brands such as Tim Hortons UAE and Bossini UAE. Additionally, Sara has contributed to publications like the Express Tribune, focusing on social issues impacting young women.