Christine Holt

Christine Holt is a seasoned Research & Innovation Strategist with extensive experience in qualitative research and consumer insights. Currently at The Directions Group, Christine leads strategic qualitative research engagements for diverse clients. Previous roles include Chief Insights Officer at CA Holt Research Services and Vice President of Qualitative Services at both Russell Research and Beall Research, Inc. Christine has a proven track record in consulting, strategic planning, and business development, exemplified by leading high-stakes research projects and innovative strategies that enhance market positioning. With an academic background in Audience Research and Mass Communication, Christine specializes in applying psychological frameworks to address client marketing challenges and drive actionable results.